About Jeep Exclusive Club of Amarillo, Texas

West Texas Grit

Welcome to the Jeep Exclusive Club of Amarillo, where off-road enthusiasm meets West Texas grit. Founded by a group of passionate Jeep owners, our club is built around the belief that adventure isn’t just a weekend activity — it’s a way of life.

We’re more than a club — we’re a tight-knit community of trailblazers, explorers, and Jeep lovers who share a passion for off-roading, camaraderie, and giving back. Whether you drive a daily commuter or a rock-crawling beast, if you live by the Jeep wave, you’ll find a home here.

Way of Life

From scenic trail rides through the canyons to full-throttle off-road challenges, the Jeep Exclusive Club hosts a variety of events throughout the year. Our signature event — the Palo Duro Challenge — draws Jeepers from across the country for two days of rugged trails, campfire stories, great food, and unforgettable memories inside the stunning Palo Duro Canyon.

Each ride is divided into color-coded groups by difficulty level — Blue for scenic and easy, Yellow for intermediate, and Red for expert-level routes. There's a trail for every Jeep and a challenge for every driver.

More than just trails

At the heart of everything we do is community. We partner with local sponsors and businesses, support local causes, and organize sponsor-driven raffles and giveaways that make our events even more exciting. Our gatherings often include meals, music, and moments of reflection — sharing stories from the trail and memories from past adventures.

Whether you’re attending your first meet-up or your 50th, you’ll always be welcomed like family.

Join the Club

If you’re in Amarillo, the Texas Panhandle, or just passing through with a Jeep and a love for off-road adventure — come ride with us. Membership gives you access to exclusive events, club gear, trail rides, and a community that lives for the thrill of the drive and the bond that comes with it.

‍This is Jeep life — Amarillo style.‍