THE BEST JEEPING CLUB IN THE WORLD

Hosted by Jeep Exclusive Club of Amarillo

Every year, Jeep enthusiasts from across the country gather in the heart of Palo Duro Canyon for the highly anticipated Palo Duro Challenge, hosted by the Jeep Exclusive Club of Amarillo. This two-day off-road adventure offers a thrilling test of skill, grit, and camaraderie.

Participants are grouped into color-coded trails, each representing a different level of difficulty — from scenic routes to extreme terrain — ensuring that both seasoned rock crawlers and weekend wheelers can find their perfect ride.

Each day begins with a hearty breakfast, followed by a packed lunch for the trail, and ends with a well-earned dinner. As the sun sets over the canyon walls, stories are swapped around the campfire — tales of close calls, legendary climbs, and friendships forged on the trail.

The final evening features exciting raffles, sponsor giveaways, and exclusive Jeep merchandise. The event always sells out fast, and for good reason — the experience is unforgettable, and the photos from each group capture the spirit of adventure that defines the Jeep community.

‍This isn’t just a ride. It’s a rite of passage.
See you on the trail.

Cowboy Mornings at Figure 3 Ranch

Perched along the eastern rim of the majestic Palo Duro Canyon, the historic Figure 3 Ranch offers a one-of-a-kind experience known as Cowboy Mornings. Guests are invited to step back in time as they climb aboard authentic horse-drawn wagons for a leisurely ride through miles of breathtaking West Texas ranch land. The journey winds through wide-open pastures, red rock vistas, and early morning canyon light that paints the land in gold.

As the sun rises and the crisp morning air begins to warm, guests arrive at a rustic outdoor cook site where a hearty cowboy-style breakfast awaits. Savor the smell of cast iron skillets sizzling with farm-fresh eggs, savory sausage links, and golden sourdough biscuits baked to perfection. Hot coffee brewed over an open flame completes the meal, making this more than just breakfast — it’s a full Western immersion.

Whether you're a visitor to the Texas Panhandle or a lifelong local, Cowboy Mornings at Figure 3 Ranch offer an unforgettable blend of adventure, history, and flavor — all served up with panoramic canyon views and genuine cowboy hospitality.

Sponsor-Driven Raffle Items

One of the most anticipated highlights of the event is the raffle — made possible by the generous support of our incredible sponsors. These sponsor-driven raffle items go far beyond the ordinary. From premium off-road gear, recovery tools, and Jeep accessories to outdoor adventure packs, apparel, gift cards, and custom merchandise, the raffle table is always stacked with high-quality prizes. Each item represents the passion and commitment our sponsors have for the Jeep community and the spirit of the Palo Duro Challenge. It’s not just about winning — it’s about celebrating the businesses that help make this event extraordinary. Be sure to grab your raffle tickets and get ready — you never know when your number will be called!